The society, Friends of Britain e.V., was originally known as BCCG British Day e.V. and was founded in 1991 by the Hamburg Branch of the British Chamber of Commerce Germany. The aim of BCCG British Day e.V. was to give British companies in Germany and German companies selling British goods and services a high profile British “Lifestyle” event to present themselves and their products to the discerning and anglophile Hamburg public. British Day also gave the visitors the chance to experience the “British Way of Life” in the heart of Hamburg (whilst raising money for local charities) with demonstrations of British sport, humour, live music and theatre, and other recreational activities such as Highland Games, Sheep Dog Trials, etc.
Starting with a one-day event, British Day soon became so popular in the Western suburbs of Hamburg, along the banks of the Elbe river, that it was extended in 1996 to a 2-day, and a few years ago even a three-day event. As a particular cultural highlight “The Open Air Last Night of the Proms Classic Concert” was included on the Saturday evening. The exhibitors benefit from the opportunity to present themselves to the public over this extended period.
with a one-day event, British Day soon became so popular in the Western suburbs of Hamburg, along the banks of the Elbe river, that it was extended in 1996 to a 2-day event, to include the cultural highlight, “The open Air Last Night of the Proms Classic Concert” thus giving the exhibitors two days to benefit from their presence at the event.
In 2011, when the original organising team of British Day wished to retire after 20 years, the event was sold to the organisers of the prestige event Home & Garden, benefitting the e.V. and local charities. The event is now run by Das AgenturHaus GmbH in Lübeck. Under the new management a new name – “British Flair” – was given to the event, and the BCCG British Day e.V. was renamed “Friends of Britain e.V.” Both the event, under its new management, and the society with its new committee of eager volunteers, continue to thrive.
Besides organising the commercial event British Flair, Das AgenturHaus GmbH has been kind enough to allow the Friends of Britain e.V. to continue its charity tombola at the event, supported by other fund-raising stands and activities such as The Caledonian Society and The British Club Hamburg who run the Welly Wanging stand, the Rotaract Club Hamburg-Alstertal, The Hamburg Players, the Anglican Church of St. Thomas Becket, the Anglo-German Club, the First Hamburg Toastmasters, The Lions Club Hamburg-Altona and Klövensteen, as well as several others. A new, preferably local charity is chosen each year and besides benefitting from the proceeds of the fund-raising activities, is given the opportunity to present itself to the public during the event. Another aim of the Friends of Britain e.V. is to promote German-British connections in Hamburg in particular through various extra events organised throughout the year, providing an umbrella for the various British societies and clubs in Hamburg and area to meet at and participate in communal events.
Patron: Nicholas Teller, British Honorary Consul
Board: Wendy Sprock, Linda Struck, Philipp Knötzsch
Committee: Margret Franz-Zieske, Patricia Behrens, Aimée Riecke, Jo Dawes, Stefanie Nießen, Eleanor Kamtsikis-Jones
Honorary life members: Peter S. Rogers MBE, Sue Austin, Claus-G. Budelmann MBE, Clive J. Kennedy OBE